Makeup tips and tricks for women over 40

Don’t continue applying the same makeup techniques learned in middle and high school.

Many women dread their over-40 birthdays due to aging effects evident in the bathroom mirror, but beauty experts placate with a plethora of makeup tricks.

Birdie.com appealed to “boomers and beyond” women in June not to continue applying the same makeup techniques learned in middle and high school. The site shared gravity-defying, wrinkle-diminishing tips from a makeup artist who works specifically with women over 40:

‒ Apply, in an upward sweep, blush on the upper part of cheekbones.
‒ Fill in sparse areas of eyebrows, especially “tail” areas.
‒ Use lighter shades on eyelids and under the brow; use a medium or darker tone in the crease.
‒ Avoid matte and nude lipsticks; choose color and shine and keep lips hydrated.
‒ Use eyeliner with a smudging tool for a soft look.
‒ Use a soft buffer brush to smooth foundation onto skin.
Prevention magazine’s “9 Makeup Rules for Women Over 40″ include:
‒ “Warm, bright tones like peaches and pinks flatter aging skin better than dusty, muted colors, which offer little contrast against your natural tone.”
‒ “Ultraviolet light, along with natural aging, cause the collagen in lips to break down, which is why they tend to shrink and get dry with age.” A bit of gloss achieves the appearance of hydration and plumpness.
‒ Instead of a thickening mascara, which can weigh down thinner lashes, use an eyelash curler and apply lengthening mascara.
‒ Apply a translucent powder to the nose, forehead and chin, but avoid cheeks and the under-eye area, where powder can cake and settle into fine lines.

Stylecraze.com in April insisted that a must-have for women over 40 is a hydrating primer: “A primer does for your skin what lingerie does for your figure — it smoothens, conceals, flatters and holds things in place, so that everything you put on top of it looks even better.

“Whether you want to blur out the appearance of fine lines and wrinkles or minimize the appearance of pores or even out your skin tone, all you need is a good primer. Mature skin needs extra moisture and hydration to achieve a healthy-looking complexion.”

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