Accessory or necessity? Here’s why you can no longer afford to ignore influencer marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the influencer marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of marketing? Brands who don’t see influencers as a necessary marketing tool will find themselves on the back foot in…

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HOTTOPIC: For Black Friday, Lakefront Brewery adds a limited-edition $100 bottle of beer

Lakefront Brewery will offer four varieties of specialty beers during its Black Friday event this year. (Photo: Lakefront Brewery, Inc.) Lakefront Brewery switches up its annual Black Friday bottle release with four varieties of its trademark stout for $20 each and a limited-edition bottle of stout for $100 each. The limited-edition stout has been aging in barrels since 2014 — five years and 10 months, to be precise. It comes in a 750-milliliter bottle. Only 100 bottles of the limited-edition beer will be available during the sale. Lakefront, 1872 N. Commerce St.,…

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Black Friday just came early for the smart Instant Pot with Wi-Fi and Alexa

Well what do we have here, bargain hunters!? If you’ve been toying with the idea of getting an Instant Pot or you have an old model in desperate need of an upgrade, today is definitely your lucky day. The Instant Pot Smart Wifi 6 Quart Multi-use Electric Pressure Cooker is pretty much the cream of the crop, offering all the cooking modes you love as well as Wi-Fi connectivity so you can control it with an app on your smartphone or even with Alexa. It’s worth every penny and more…

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Apps for those seeking help with addiction

The challenge called on companies, scientists, health care institutions and citizens to come up with unique ways to address the modern opioid epidemic. One idea selected was for an app developed by DynamiCare Health in Boston. On average, more than 130 people in the United States are dying daily due to opioids, according to the CDC and the state of Ohio, which embarked on the Opioid Technology Challenge two years ago. The challenge called on companies, scientists, health care institutions and citizens to come up with unique ways to address…

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