Accessory or necessity? Here’s why you can no longer afford to ignore influencer marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the influencer marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of marketing? Brands who don’t see influencers as a necessary marketing tool will find themselves on the back foot in…

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HOTTOPIC: For Black Friday, Lakefront Brewery adds a limited-edition $100 bottle of beer

Lakefront Brewery will offer four varieties of specialty beers during its Black Friday event this year. (Photo: Lakefront Brewery, Inc.) Lakefront Brewery switches up its annual Black Friday bottle release with four varieties of its trademark stout for $20 each and a limited-edition bottle of stout for $100 each. The limited-edition stout has been aging in barrels since 2014 — five years and 10 months, to be precise. It comes in a 750-milliliter bottle. Only 100 bottles of the limited-edition beer will be available during the sale. Lakefront, 1872 N. Commerce St.,…

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Black Friday just came early for the smart Instant Pot with Wi-Fi and Alexa

Well what do we have here, bargain hunters!? If you’ve been toying with the idea of getting an Instant Pot or you have an old model in desperate need of an upgrade, today is definitely your lucky day. The Instant Pot Smart Wifi 6 Quart Multi-use Electric Pressure Cooker is pretty much the cream of the crop, offering all the cooking modes you love as well as Wi-Fi connectivity so you can control it with an app on your smartphone or even with Alexa. It’s worth every penny and more…

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Apps for those seeking help with addiction

The challenge called on companies, scientists, health care institutions and citizens to come up with unique ways to address the modern opioid epidemic. One idea selected was for an app developed by DynamiCare Health in Boston. On average, more than 130 people in the United States are dying daily due to opioids, according to the CDC and the state of Ohio, which embarked on the Opioid Technology Challenge two years ago. The challenge called on companies, scientists, health care institutions and citizens to come up with unique ways to address…

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Electric Hummer, hmm? GM eyeing EV pickup trucks and SUVs

Despite challenges, auto manufacturer plans new lines of big, chargeable high-end vehicles to seize market share. If you’ve been hungry for a Hummer, its revival – complete with a huge battery that is chargeable with a cord and plug – might be coming soon to a car dealer near you. The General Motors Company is planning to build a new family of premium electric pickup trucks and sport utility vehicles (SUVs) at its Detroit-Hamtramck plant in the United States beginning in late 2021, sources told the Reuters news agency. The BT1 electric…

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Disney CEO Reveals How ‘Black Panther’ and ‘Captain Marvel’ Almost Never Got Made

It’s fair to say Disney CEO Bob Iger has turned into the closest thing Walt Disney was when running his own company. After some up and down years during the Michael Eisner era, Iger amended many things, including slightly resembling Walt Disney in an avuncular way. One change he made was making Disney more inclusive, even if also brokering deals essentially gobbling up a good chunk of entertainment conglomerates. If you feel a bit uneasy about Disney practically owning the world lately, let’s at least give credit to Iger for…

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Giant steps for (wo)mankind to secure US space future

Many women working in the United States commercial space industry are leaving, jeopardising future competitiveness. It is not up for debate. NASA Administrator Jim Bridenstine is committed to both sending at least one woman to the moon in 2024, and sustaining a crewed United States presence there. But the commercial space industry that NASA must rely on – now more than ever, to get back to the lunar surface and stay – has a workforce sustainability problem. Bridenstine pulled no punches in July when he told a US congressional hearing…

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HOTTOPIC: Johnson & Johnson recalls baby powder after asbestos traces found

The company will recall 33,000 bottles of baby powder in the United States after the FDA found traces of the carcinogen. Johnson & Johnson has said it is recalling about 33,000 bottles of baby powder in the United States after the US Food and Drug Administration (FDA) – the federal health regulator – found trace amounts of asbestos in samples taken from a bottle purchased online. The voluntary recall is limited to one lot of a product called Johnson’s Baby Powder that was produced and shipped in the US in…

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Hundreds arrested for ‘dark web’ child porn by international task force

Yesterday, authorities in the United Kingdom and the United States announced that 337 suspected users in 38 countries were arrested following an investigation of a dark web child pornography site. The website was based in South Korea and accepted cryptocurrency as payment. Law enforcement agencies from Germany, South Korea, the United Kingdom and the United States were part of the international task force. The current phase of investigation and arrests began in 2018. The website after it was shuttered by authorities Image: NCA. via Twitter At the center of the…

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Zuckerberg: ‘Fifth estate’ should not decide what is credible

Facebook CEO says social media companies ought not be responsible for judging the merits of political expression. Facebook Inc. Chief Executive Officer Mark Zuckerberg said the social network doesn’t fact-check political advertisements because it’s not the place of technology companies to become arbiters of truth. “I don’t think most people want to live in a world where you can only post things that tech companies judge to be 100% true,” Zuckerberg said on Thursday to an auditorium full of students at Georgetown University’s Gaston Hall in Washington. “People should be…

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Skeleton found on California peak creates ‘mystery’

Authorities say it is rare to find the remains of someone who apparently has not been reported as missing in the area. 3 hours ago The area below Mount Williamson where a skeleton was found [Inyo Sheriff’s Department/AP Photo] more on US & Canada Chicago teachers’ strike: Thousands hit the picket lines over paytoday Zuckerberg: ‘Fifth estate’ should not decide what is credibletoday Is it too late to stop Turkey’s military operation in Syria?today Skeleton found on California peak creates ‘mystery’today Climbers were closing in on the top of California’s…

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Man arrested for New York City neighbourhood reunion shooting

Police say Kyle Williams was one of two people who opened fire during the gathering in Brooklyn in July. New York City police have arrested a 20-year-old man in connection with a mass shooting over the summer at a Brooklyn community festival that left one person dead and 11 wounded. Police said the gunman, Kyle Williams, was one of two people who opened fire – possibly shooting at each other – during the Old Timers Day gathering in the Brownsville section of Brooklyn on July 27. The gunfire sent a…

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Chicago teachers’ strike: Thousands hit the picket lines over pay

Teachers in the US’s third-largest school district stop work over wages, lack of resources and other issues. Chicago, Illinois – Chicago Public Schools (CPS) teachers walked out of their classrooms and joined the picket lines on Thursday after the school district and the Chicago Teachers Union failed to reach a contract agreement, after months of negotiations. Union members voted on Wednesday in favour of striking over pay, resources and classroom size – major sticking points in the United States‘s third-largest school district. Annie Kellogg teaches preschool special education at Brentano Elementary…

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Obama backs Canada’s Trudeau in unprecedented endorsement

Canadian analysts say such an endorsement is rare, but probably won’t move the polls. Barack Obama on Wednesday urged Canadians to re-elect Prime Minister Justin Trudeau, an apparently unprecedented endorsement of a candidate in a Canadian election by a former US president. Obama tweeted on Wednesday that he was proud to work with Trudeau and described him as a hard-working, effective leader who takes on big issues such as climate change. “The world needs his progressive leadership now, and I hope our neighbours to the north support him for another…

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